Peugeot ’208′ to debut next year with new family look

It has been five years since the Peugeot 207 found early adopter homes in Europe, and it’s time for the next generation. Word is that a Peugeot “208″ will make its motor show debut at next year’s Geneva show, and it will be a fresh start for the brand, design wise. That means the end of the current wide mouthed look, which is already not present on the Peugeot 508.

This is according to PSA Peugeot-Citroen’s director of design Jean-Pierre Ploue. “The new Peugeot 208 will be a break from the past, it must be homogenous. Each model must feed the brand and be part of the family,” the ex Citroen design boss said, pointing out that this family look method is also used by Peugeot’s Euro rivals Volkswagen and Opel/Vauxhall.

“The 208 must be able to be sold worldwide in Asia, South America, or wherever, as well as in Europe. It must be easily recognised as being distinctly Peugeot everywhere in the world,” he added.

What should we expect? “You see a little bit of what (the new style) will be in the SR1 concept car. The SR1 represents what we want to do, with an athletic, pure, elegant, and precise design with much allure,” Ploue said.

The SR1 and HR1 Concept from Paris previews Peugeot’s new direction. Do you like what you see, or do you prefer the current signature Pug look?

© 2011 Paul Tan's Automotive News. All Rights Reserved.

This story originally appeared on Paul Tan's Automotive News on Thu, 07 Jul 11 04:07:12 +0000.

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