Proton AMP – new spare parts line for the budget conscious

Proton has introduced a second, alternative spare parts brand called AMP, aimed at providing a more cost-effective solution for Proton owners in terms of replacement components for their rides. The AMP (After Market Parts) range consists of quality car components and accessories, endorsed by Proton, all at highly affordable prices.

With AMP, the company is looking to provide a viable alternative for customers who are looking at a lower cost of ownership without resorting to using cheap and unsafe imitation parts in their Protons after the warranty period expires.

The company is aware that many of its customers, in a bid to save on post-warranty maintenance on their Proton cars, have often ended up purchasing low quality counterfeit parts that do not conform to OEM standards and levels of safety, which is not only detrimental but dangerous, according to Mohamad Shukor Ibrahim, Proton Edar’s CEO.

“The Proton AMP range will address these concerns by providing Proton car owners high quality parts that are not only affordable, but more importantly endorsed and guaranteed by Proton,” he said.

“We believe our customers will soon realise that quality does not have to be a pain on the wallet and we certainly hope that this will be reflected in their acceptance of the Proton AMP. Their support will not only be beneficial to their Proton cars but will also contribute towards curbing the sales of risky and low quality imitation or used components,” he added.

Each AMP product comes with a 3-month or 5,000 km (whichever comes first) product warranty from Proton, excluding the wear and tear of such parts. Unfortunately, there’s no info on how much cheaper the AMP stuff is compared to the standard parts range, nor is there an accompanying list of available components, so can’t tell you what’s what – you can of course find out more at all Proton authorised service centres and parts stockists, which carry the AMP range. Alternatively, you can also call Proton i.care at 1300 880 888 for more info.

© 2011 Paul Tan's Automotive News. All Rights Reserved.

This story originally appeared on Paul Tan's Automotive News on Mon, 23 May 11 04:18:25 +0000.

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