Busantourism.com: Daihatsu Sirion launched at IIMS

Thứ Bảy, 23 tháng 7, 2011

Daihatsu Sirion launched at IIMS – it’s a Perodua Myvi!

PT Astra Daihatsu Motor has launched its latest model at the Indonesian International Motor Show (IIMS) 2011 with with plenty of song and dance (not Bollywood, but Party Rock Anthem!). Readers of this website would have already known that the Sirion is a rebadged 2011 Perodua Myvi, and that the car is built in Malaysia and exported to Indonesia – we caught a trailer of Daihatsu badged Myvis heading to a port in June.

Now that we’ve seen and touched it in the metal, we can confirm that the Sirion is identical to the Myvi save for Daihatsu badges on the front, rear and steering wheel, which is a basic looking three-spoke unit (I prefer Perodua’s wheel). There’s also a “VVT-i” badge at the rear, which is DVVT for us, although the new Myvi doesn’t have badges for that.

Of the three variants we have in Malaysia (Standard, Premium, Elegance), PT Astra chose the mid-spec Premium, which has standard features such as Optitron MID, Bluetooth, USB and MP3 functions, power retractable wing mirrors and 14in alloys, among other kit.

According to Perodua MD Datuk Aminar Rashid Salleh, who looked relax blending in with the crowd instead of being on stage, PT Astra is looking at importing the top spec Elegance model at a later stage. For now, it’s the Premium with a 4-speed automatic or a 5-speed manual. It was revealed that PT Astra is targeting sales of 500 units per month – not much, but still much more than the 100 units or so per month rate of the previous Sirion, which was also from Perodua. The majority seller will be the manual variant.

Priced at 139,500,000 to 150,500,000 rupiah (RM48,715 to RM52,556), the Sirion is costlier than basic versions of the Xenia, which is Daihatsu’s version of the 7-seat Toyota Avanza. This ties in with the relatively small 500 units per month and the more “premium positioning” of the Sirion in Indonesia.

The Sirion is also being launched in various locations throughout Indonesia today. Live gallery from IIMS after the jump.