Volkswagen’s Chinese JV brand with FAW to be called Kaili

The name has been chosen, and Kaili is the name of FAW-Volkswagen Automotive’s JV brand for the Chinese market. According to reports, the first Kaili vehicle on the cards is an electric vehicle, this being based on the production plan submitted to China’s Ministry of Industry and Information Technology. No details have yet been disclosed about the EV.

Kaili is the latest sub-brand to emerge for the Chinese market, which has seen a number of new names coming about of late – SAIC-GM-Wuling Automobile recently launched its Baojun brand’s first offering, the 630 sedan, while Honda’s JV concern, Guangqi Honda Automobile, has Li Nian, of which the Everus concept compact car – riding on a Fit platform – was shown recently.

Elsewhere, there’s the Venucia, which belongs to Dongfeng Nissan Passenger Vehicle. It’s all in line with Beijing’s call to encourage global automakers to allow their JVs to create new brands.

Hopefully, along the way, Kaili won’t be looking to name one of its models the Minok. Now that would be a really, really bad one!

© 2011 Paul Tan's Automotive News. All Rights Reserved.

This story originally appeared on Paul Tan's Automotive News on Wed, 11 May 11 06:43:12 +0000.

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